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Nickelsen Partners LLC
1428 Briarhill Dr
Akron, OH 44333
Phone: 330 665.9469
Fax: 330.319.7383
info@nickelsenpartners.com

Leadership Team

Founded in 1981 by Steve Nickelsen, Nickelsen Partners has grown to include experts in every facet of dealership operations. Choose a member of the leadership team to learn more.

• Steve Nickelsen, CEO
• Steve Probst, President
• Robert F. "Bart" Bartholomew, National Sales Manager

Steve Nickelsen

Steve Nickelsen, CEO of Nickelsen Partners LLC, has focused on improving dealership net profit for the past 25 years. In his personal consulting to dealers and as leader of other consultants, he has worked with more than 8,000 dealers, general managers, and sales managers to improve their businesses, and he has trained more than 20,000 automotive salespeople. His clients include some of the most profitable automotive organizations in North America, as well as some with among the highest customer satisfaction and retention.

He is a frequent speaker for companies and conventions related to the automotive industry, and he has been the highest-rated speaker at NADA. In addition to working directly with car dealers, he has worked with OEMs and importers to help them improve the sales, profitability, effectiveness, and satisfaction of their dealer bodies.

Examples of his work include:

• For a group of domestic-brand dealerships, helping them rise from average to outstanding sales performance (including making their largest store the #12 Chevrolet store in the U.S. in sales) by coaching the dealer and his management team
• For a dealer with both import and domestic stores, enabling the dealer to achieve greater profitability -- and happiness -- by helping him define and implement consistent, effective processes for major dealership activities, particularly the vehicle selling process, thereby creating an earned confidence that the operations were stable and under control.
• For a Canadian importer, helping them achieve month-over-month sales growth in an otherwise declining market, by creating and conducting a series of targeted performance workshops.
• For a distributor of Toyota vehicles, helping them grow their market share by more than 15% over two years, through work with the distributor and directly with their dealers.

Mr. Nickelsen lives in Akron, OH, with his wife Judy. On the weekends, he can often be found at horse shows, where his daughter Ashley is a champion equestrian rider.