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Nickelsen Partners LLC
1428 Briarhill Dr
Akron, OH 44333
Phone: 330 665.9469
Fax: 330.319.7383
info@nickelsenpartners.com

Company Coaching

For many companies, a major challenge is helping the dealer channel develop the skills and adopt the philosophies needed to increase sales, launch new programs, or improve the long-term health of the dealer body and the brand. Nickelsen Partners staff have created and run a range of programs, including the following:

Dealer training: For several importers, Nickelsen has worked with the car company to develop and launch a training initiative focused on dealership staff. In some cases this has been primarily classroom training, while other engagements have included in-dealership activities. These training programs have helped clients achieve month-over-month sales in an otherwise declining market, and grow market share by more than 15% over two years.

Video programs: Steve Nickelsen developed the "Power in Partnership" series of videos for Chevrolet, one of the most successful dealer communication, motivation, and training initiatives in industry history. Each video program focused on one specific dealership and the good ideas that could be observed in that business. Chevrolet continued to renew this program until a corporate reorganization eliminated its sponsoring group.

Several Nickelsen Partners staff have participated in weeklong training programs aimed at car company field organizations as well as at dealers. These programs included a wide range of training modules aimed at specific audiences and goals (e.g., improving CSI, how to coach dealers and GMs, reading dealership financial statements, and general motivation).

Nickelsen Partners staff developed and led the most successful training program in one client's history, as measured by post-program surveys. That program focused on culture change and building a common set of business skills among roughly 1,000 managers, senior executives, and union leaders.

If you have any questions, or would like to just talk about your situation, call 330.665.9469 or email Steve Nickelsen